Words are powerful.

Every business has a story—it's my job to tell it.

As a writer, brand strategist and storyteller, I believe in the power of words and their ability to shape-shift perceptions. Through words, I help businesses and organizations tell their stories in the form of engaging publications, creative strategy, and impactful content marketing.

My Most Read Work

Chemistry

The Power of Ingredient Branding: Analyzing Successful Case Studies / Gravel

In the world of marketing and branding, businesses are constantly seeking innovative strategies to stand out from the competition and connect with their target audience. One such strategy that has gained traction in recent years is ingredient branding. Ingredient branding involves promoting specific components or ingredients within a product as a way to enhance the overall brand image and value. This approach allows businesses to tap into the reputation and recognition of these key elements. In

Insights from a Strain Engineer: A Glimpse into Gas Fermentation Engineering / Gravel

Lexin Morales is the Marketing Lead of Gravel, an ingredient data intelligence platform based in London, UK. Gravel features an article series about strain engineers and fermentation engineers in the biotech industry for aspiring, young graduates wanting to become strain engineers in biotech startups. Lexin recently spoke to Diego Orol, one of the lead scientists in Metabolic Engineering in National Renewable Energy Centre (CENER) in Spain. His role evolves around the genetic manipulation of mic

Insights from a Strain Engineer: Perspectives from a Strain Engineer and Bioinformatician / Gravel

Lexin recently spoke to Deeksha Shetty, a Strain Engineer and Bioinformatician at Genecis Bioindustries Inc. Her role evolves in bioinformatics, fermentation, and targeted genetic modification. When not in the lab, Deeksha enjoys playing chess, painting, and sketching. Deeksha emphasized the importance of understanding the bigger goal of the company or to see how a specific strain can help align with company goals.

Bioinformatics plays a pivotal role in the field of strain engineering, serving

Insights from a Strain Engineer: What It's Like to Be a Fermentation Engineer in Biotech / Gravel

Lexin recently spoke to Amol Kaneri, a Senior Fermentation Engineer in S Biomedic. His current role revolves around probiotic fermentation for skincare, previously worked extensively in the pharma GMP sector for the production of enzymes, therapeutic proteins, and anti-cancer molecules. Aside from knowledge, Amol emphasized the importance of having patience and perseverance to become a successful Strain Bioprocess Engineer Engineer.

Lexin Morales is the Marketing Lead of Gravel, an ingredient d

Insights from a Strain Engineer: Expert Tips and Tricks for Success / Gravel

As the field of biotechnology continues to advance, the role of a Strain Engineer has become increasingly crucial in the development of new products and processes. These highly skilled professionals work with microorganisms, such as yeast, to optimize their performance for various industrial applications. In this article, we delve into the world of Strain Engineering and gather valuable insights from an experienced engineer, uncovering expert tips and tricks for success in this challenging and r

Ingredient Spotlight: Sodium Cocoamphoacetate / Gravel

With its gentle and mild nature, Sodium Cocoamphoacetate offers several benefits for skincare and haircare. If you're curious about this versatile ingredient and its functions in personal care, this beginner's guide is here to provide you with all the essential information. Sodium Cocoamphoacetate is an amphoteric surfactant derived from coconut oil. It is a mild and gentle ingredient that is frequently used in personal care products, such as shampoos, body washes, facial cleansers, and baby car

Ingredient Spotlight: Sodium Lauryl Sulfate / Gravel

Known for its cleansing properties, SLS is widely used in various skincare and haircare products. If you're curious about this common ingredient and its functions in personal care, this beginner's guide is here to provide you with all the essential information. Sodium Lauryl Sulfate, often abbreviated as SLS, is an anionic surfactant commonly derived from petroleum or coconut oil. It is a highly effective foaming agent and detergent widely used in personal care products, including shampoos, body

Ingredient Spotlight: Coco Glucoside in Personal Care / Gravel

Coco Glucoside, a natural, plant-derived surfactant offers numerous benefits for both you and the environment. Whether you're a beauty enthusiast, an eco-conscious consumer, or simply curious about what goes into your favorite products, knowing the story of Coco Glucoside and its role in shaping a cleaner, greener future for personal care is an essential--read on to learn more.

Coco glucoside is a non-ionic surfactant derived from coconut oil and glucose. It belongs to a class of chemicals know

Ingredient Spotlight: Cocamidopropyl Betaine / Gravel

One such ingredient that plays a crucial role in many personal care products is Cocamidopropyl Betaine. This beginner's guide aims to provide you with a comprehensive understanding of Cocamidopropyl Betaine, its functions, and the benefits it brings to personal care products. Cocamidopropyl Betaine, another type of betaine, is a mild amphoteric surfactant derived from coconut oil and dimethylaminopropylamine. It is commonly used as a key ingredient in various personal care products, including sh

Rhamnolipid (INCI: Glycolipids) in Personal Care: The Beginner’s Guide / Gravel

Produced by various bacteria species via a fermentation process using natural based feedstock such as glucose, sucrose and vegetable oil, the green surfactant rhamnolipid has grown in popularity among ingredient manufacturers and personal care brands recently. Because of its sustainable attributes and technological breakthrough in production, rhamnolipid has made its way to be in different products, particularly skin care. If you’re looking for an up-and-coming biosurfactant that challenges to r

SaaS

How To Successfully Execute Contract Signing?

Serving as a formal agreement to all aspects of transactions, contract signing continues to be the heartbeat of every business. Whether you’re a business owner who cuts a deal every day or a client who makes a purchase, contract signing needs to be done successfully for a smoother business transaction.

Since many businesses have transitioned to “work-from-home” setup, adapting to a remote working environment not just means working in pajamas everyday, but also making contract signing digital. T

What Is REST API?

We previously talked about the importance and silent benefits of API integration to every business—it provides accurate data, monitors information, and automates manual processes. While the API makes communication of two applications possible–REST API is the one which defines how these applications can connect with each other. In this blog, we’ll dig deeper on what the REST API is all about–and how it can benefit your online PDF forms.

APIs allow applications to interact with each other by exch

5 Tips on How to Improve your Email Marketing

Bombarded notifications can be overwhelming–especially in emails.

You’ve probably heard of the saying, “Email is not dead” a million times–and it’s still true, especially today. Aside from its ability to enhance client relationships, 59% of B2B marketers say that including email in their marketing strategy is one of their most powerful effective channels of customer retention. Although email is the most preferred channel in business communication, CTR (Click-through rate) is 47% higher in B2B e

The Advantages and Disadvantages of using E-signature

E-signature transactions have ballooned in just five years—from 89 million to 745 million. Considered one of the speediest markets that are continuously growing globally, people have seen the wonders of leveraging e-Signatures not just for business but also for personal use. Since the world continues to adapt to the power of digitizing documents as time goes by, using e-signatures won’t come to an end in the future. In fact, the global digital signature market size will still be on top by 2026,

Why Companies Choose Not to Go Paperless

Going paperless doesn’t just mean stopping printing papers at one shot, but dumping the use of papers in all aspects, forever. While it sounds easy to some, it’s difficult for other companies to stay away from papers—and we listed some of the common reasons why:

As humans, it’s normal to hate change—especially towards something that we’ve been so used to. One of the reasons why it’s difficult to stay away from papers, printing machines, and xerox machines is the familiarity it brings to us—we a

Top 5 Online PDF Form Software For 2022

You have been using PDFs for quite a while—but are still on the fence about choosing the right PDF form software for you. With all the PDF tools available in the market, it isn’t easy to choose a software that can let you turn PDF into fillable forms, submit PDF forms online, edit, and do so much more with your PDFs. There are tons of free PDF software available, but the features are limited, unlike with paid PDF tools.

If you’re a student or a start-up company that only needs basic editing and

How API Boosts Your Business

We previously talked about the API and how it works with our online PDF forms. It offers so much more than converting your PDFs to online forms–it allows you to submit PDF forms online, turn PDFs into online forms, and more. It isn’t called lego blocks of building software without any reason–it’s essential not just for developers, but for businesses as well. We listed several reasons why API integration tools are important–it promotes automation, lessens human errors, enables proper monitoring o

Upgrade Your PDF Forms Online With Applications

The impact of system integration is totally underrated.

From a normal perspective, people don’t usually see the wonders of system integration—the benefits are endless, but its recognition is silent. With system integration, companies are saving tons of money, improving company workflows, boosting productivity, and more. Because of the continuous advancement of the internet and technology, system integration doesn’t only involve computer systems, but also your online PDF forms—yes, your PDF onli

Why Is Using Custom Domain for Online PDF Files Good for Your Business

Understanding computers sometimes feels like rocket science–no matter how far you fly on space and learn about its mysteries, it isn’t enough; the technicalities are just too complicated.

Learning how a domain works is similar. Just when you know it isn’t technical, it really is! In this article, we will describe what a domain is (all beginner-friendly, I promise), how it works, and how using a custom domain in your online forms is important.

The domain name, as defined by the Merriam Webster

How Pre-filled Forms Can Innovate Your Online Business

When the pandemic hit the world in 2019, lockdown meant no more strolling down through the shopping malls anymore—and e-commerce businesses saw this as a ray of sunshine. The quarantine enabled online stores to be stronger than before. People started to see the benefits of scrolling down their mobile phones to choose products, explore different stores, and order something overseas. Aside from the convenience of buying stuff online, product reviews are useful for consumers. People can now check w

Healthcare + Caregiving

5 Reasons Why Exercising is Essential for Seniors During COVID-19 —

We’ve always known the benefits of exercising in our lives--the advantages are endless, especially for seniors. The closing doors of gyms and outdoor facilities during the COVID-19 pandemic limited the chances of seniors indulging in physical activity. Thankfully, there are many ways to exercise at home, and seniors, with the help of caregivers and family members, can still exercise not just to maintain their health, but also to decrease the chance of getting COVID-19. Here are the reasons why e

Why Strong Family Support Matters When Caring for Individuals with Developmental Disabilities — Elegant Care Villa

Truth be told, our family greatly influences our personality and emotions in the early and late development stages in our lives--specifically for individuals with developmental disabilities.

In the United States, it’s estimated that 43.5 million adults care for a person with a disability, with the majority living with family members (85%). Family members play important roles in the care of their disabled family members. Basic Activities of Daily Living (ADL) such as; managing & administering me

The Importance of Leisure and Recreational Activities for Seniors — Elegant Care Villa

Think about that time when your kite finally landed itself up in the air when you were trying to fly it. Or that time when you first won your chess game, and how it put a smile on your face. Remember the hooray of victory you shouted when you hit those bowling pins you were targeting? Or the sound of laughter you shared with your loved ones as you watched a theater play together.

As we age, it can become difficult for us to enjoy the recreational activities we once enjoyed when we were younger

The Wonders of Communication for Seniors — Elegant Care Villa

Some elderly are not the same as they were years ago--they might become slower, experience hearing loss, or have difficulty in understanding things. Try to become more empathetic and communicate in an easier, clearer way. For example, you may try to make different ways to ask an elderly that finds it difficult to make a choice. Instead of asking open-ended questions like, "What do you want?", try to ask more specific questions like "What do you want to eat?" or "What do you want to do tonight?"

How Technology is Changing How We Treat Alzheimer's Disease — Elegant Care Villa

Technology has truly come a long way.

Whether Netflix recommends a series to watch or Twitter suggests someone to follow, the power of AI allowed technology to read what we humans will do next--now, it can personalize what we're seeing on the screen, even recommend a course of action based on our browsing history.

From acquiring information within seconds to getting a glimpse of what's happening from the other side of the world, the innovation of technology opened a lot of doors for the better

Lifestyle

Why I Wasn’t Proud To Be A Writer

While everyone in the class was good at playing instruments, dancing, singing, and doing sports, all I had was my pen and paper. There I was, sitting in a corner. Nothing special.

Whenever people asked me, “What are you good at?”, “What are your skills?” I was always so hesitant about saying “I can write”. I remember thinking of much better sounding skills, like dancing, or singing. I would always say, “I can dance”, or “I can sing” — it sounded much harder than writing, and more awesome to lis

Divorce: The Gate To Freedom and Second Chances

Up to this day, divorce remains one of the most controversial topics in the Philippines. A bill designed to terminate the marriage in a legal way, its purpose is also to reorganize the responsibilities of marriage and resolve its issues. While divorce has always existed years ago, its laws remain not to be static — it differs from each country and continues to be versatile along with the innovation of community. Depending on the state, laws connected to divorce represent its country. In addition

Why You Need To Reread an Old Book Again

Like an old friend, old books tell us stories we already know —allowing us to relive at that same moment, feel those familiar feelings we once cherished.

I remember reading the book “Memoirs of an Imaginary Child” by Matthew Dicks years ago, back when I was still in high school. Going back to the present, the 2020 quarantine allowed me to revisit my old bookshelf and dusty books.

Seeing “Memoirs of an Imaginary Child” on my shelf, I decided to sit down and delight myself with rereading it afte

Thinking of Relying on Machines For Interview Transcription? Think Again.

Thinking of using AI and transcription software to transcribe for your company?

As we live in the era of chatbots and artificial intelligence, machines continue to dominate almost every task that humans do — including transcription services. While automated software’s speech recognition sounds promising in the transcription industry, one can’t deny the fact that 100% human transcription still produces the most accurate output.

In this article, we broke down three reasons why humans are still u

Hello, I'm Lexin.

When I'm not writing, I listen to music, podcasts, read a book, or go to the library. I am passionate about frogs and botany.

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